How Foreign Cultures and Media Influence Local Cultures,...

Introduction In recent years, with the development of modern technology, globalisation has become an increasingly important phenomenon in the world. globalisation means the extending and deepening interdependencies of countries worldwide through economic, political and cultural integration. As the primary driver of globalisation, mass media plays a decisive role in the process of globalisation, spreading Western products, ideas and values around the world, which has created a profound influence on local culture of other countries. Thus, it is important to study how foreign cultures and media influence local cultures, and whether local cultures are eroded by foreign influences and media. This review examines a number of texts which are†¦show more content†¦This is similar with Morris’ idea of cultural hybridization. Morris highlights that cultures have never been pure and have influenced one another (p55, para 12). Foreign cultures are not simply imposed but are transformed by local cultures acceptance in a way that foreign cultures are compatible with the deeper values of local cultures. The relationship between foreign culture and local culture has been explored to a much greater extent in Morris’ article. She points to the concept of glocalisation or indigenization, which means the adaptation of foreign cultural products to local markets, and uses the example of MTV that increasingly produce localized programming which incorporated US cultures and ideas in order to respond to viewer resistance to its internationalized approach in Asia and Europe(p56, para14). In addition, Morris argues that weak cultures have ability to evolve and can also i nfluence dominant cultures. This view diverges greatly from the UN’s idea of one-directional flow, and became very influential in the way some studies analyse the cultural relationship. Thus, Arnett’s and Morris’s examination of the process of cultural hybridization and multidirectional influences and the adaptability and resilience of cultures, lends much to our understanding of the development of cultures and the complex relationship between different cultures. Nevertheless, these twoShow MoreRelatedHow Globalization Has Consequences For Intergovernmental Relations3407 Words   |  14 Pages Their scrutiny of relations within states provides much room for perfection, and they have only begun to value the potential of local governments to promote economic development. The aim of this paper is to explain how globalization has consequences for intergovernmental relations. China and India are analyzed as examples of how globalization affects economy, culture, and policy. Globalization is an on-going process of global integration that encompasses (i) economic integration throughRead MoreHow Globalization Affects Economy And Culture And Policy3542 Words   |  15 Pagesprovides much room for perfection, and they have only begun to value the potential assistance of local governments in promoting economic development. The aim of this paper is twofold. First, it argues about how globalization has consequences for intergovernmental relations. In particular, it focuses on examining China and India to advance our comprehension of how globalization affects economy and culture and policy. I define economic globalization as the on-going process of international economic integrationRead MoreGlobalisation2003 Words   |  9 PagesWhat is ‘globalisation’ and is it good for society? This essay explores the concept of globalisation and whether it is beneficial to society. The essay will consist of the introduction, conclusion and three sections. Section one will define the main terms. Section two will explore the advantages of globalisation and section three considers the criticisms of globalisation. The main thrust is presented, as globalisation is good for society even though it does have some significant and dire consequencesRead MoreLobbying and United States3946 Words   |  16 PagesLOBBYING Introduction Any association of individuals or organizations, usually formally organized on the basis of one or more shared concerns, attempts to influence public policy in its favour. All interest groups share a desire to affect opinion or policy of the policy makers or target group to benefit themselves or their causes. Their goal could be a policy that exclusively benefits group members. They attempt to achieve their goals by lobbying—that is, by attempting to bring pressure toRead MoreSex Education in Nigeria7622 Words   |  31 Pagesyouth with factual and accurate sexual information about the dimensions of sexual knowledge that will enable them understand and clarify their personal values, improve their sexual knowledge and sexual decision–making and promote their knowledge about how all these interact with socio-cultural and religious factors to affect personal well-being. This set of values sexuality education was set to promote perhaps form part of the motivation for i ts introduction into the Nigerian educational system. HoweverRead MorePostmodernism and the Simpsons10775 Words   |  44 Pagesparallels between The Simpsons and Jameson’s theory on the loss of historical reality in the postmodern era. In the final section we examine how Baudrillard’s theory of hyperreality can be applied to The Simpsons. Particular attention is given to the role of the mass media in the construction of postmodern hyperreality, in order to illustrate the media’s influence on Springfield’s most famous citizen, Homer Simpson. Table of Contents Introduction ..................................................Read MoreCorruption and Globalisation Essay5195 Words   |  21 PagesIntroduction Both globalisation and corruption are the words that have been used frequently in public debates all over the world in the last few years, and they are both complex concept. Globalisation is relatively new while corruption is an old one. Whether there may be any links between the two phenomena? And to what extend they are related? This essay will attempt to explore the relationship between the two from the definitions, causes, consequences and the solutions. Corruption can be definedRead MoreA Case Study of International Brand Management: Comparison of Lexus Brand Management in Brazil, United States and Japan.39374 Words   |  158 Pagesaccording to the CBBE model  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·29 I.2. INTERNATIONAL MARKETING  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ · 30 I.2.1. Cultural approach to global markets and buying behaviour  · 31 High versus low-context cultures  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·33 Hofstede’s classification scheme  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·33 I.2.2. Global segmentation and positioning  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ · 35 International positioningRead MoreTransnational Actors and International Organizations in Global Politics11246 Words   |  45 Pagesare less than 200 governments in the global system, there are approximately †¢ 60,000 major transnational companies (TNCs), such as Shell, Barclays Bank, Coca Cola, Ford, Microsoft, or Nestlà ©, with these parent companies having more than 500,000 foreign affiliates; †¢ 10,000 single-country non-governmental organizations (NGOs), such as Freedom House (USA), Mà ©decins sans Frontià ¨res (France), Population Concern (UK), Sierra Club (USA), or the Women’s Environmental Network (UK), who have significantRead MoreNew York Times Case Study Essay4551 Words   |  19 Pagesauthority of the Times is being eroded not only by its own journalistic screw-ups -- from the Blair scandal to erroneous reports of weapons of mass destruction in Iraq -- but also by profound changes in communications technology and in the U.S. political climate. There are those who contend that the paper has been permanently diminished, along with the rest of what now is dismissively known in some circles as MSM, mainstream media. The Roman Empire that was mass media is breaking up, and we are entering